Studios, LLC


       MR BRAY

A boutique design & animation shop that dissolves the line between studio and agency.

✏️ The Animated Kids Show: Part Four

Developing a Pitch & Creating a Two-Sheet: Part A

Hopefully you're finding these blog posts about the behind the scenes of developing an animated kids show insightful or inspiring. Today is a big post. I might need to break it up into a few smaller pieces if I'm being honest. We'll see. 

So you have a great idea for an animated kids show! Awesome! Before you're ready to pitch this puppy we need to make sure you've got your ducks in order. We're going to breakdown developing the pitch and then finally creating the two-sheet. If you're curious the term "two-sheet" is your entire project on two sheets, sometimes plus a cover. A two-sheet contains: 

  • Branding: A logo, color palette, theme song

  • Title: The title of your show/project

  • Logline: Your idea in one catchy sentence

  • Story synopsis: A continuation of your logline that details your project. Still brief and still catchy.

  • Audience & Format: demographic info such as age group and style of animation such as 2d, stop motion, 3D, etc...

  • Character Bios: The name and short bios of your characters

  • Your World: Explain the uniqueness of the world your characters and story live in

  • Sample Storylines: If you're pitching an episodic show you'll need least a half dozen or more potential episode ideas and what they're about. If you're pitching a feature a two-sheet isn't the best approach since you'll want to create a pitch bible. We'll eventually talk at lengths about what it takes to create a pitch bible.

  • Cast: The actors and actresses you've signed on for your project. If you don't have this step that's ok but it will be more difficult to pitch your project

You see a tried and true way to pitch your project is to attract actors and actresses to sign on to it. Which in turn can help you get sponsors to sign on. Since sponsors can sometimes pay for up to 40% of a production this makes it a far less of a financial gamble for a platform to pickup your show. Lastly you pitch your show to platforms. By platform that could be Disney, Hulu, Netflix, Amazon, Nickelodeon, Cartoon Network, etc... There's no perfect order in pitching a project. Many people say you only get one chance to impress. I disagree! The squeaky wheel gets the oil! If a platform says no to you but you're convinced your show is perfect for them try and refine your pitch and pitch it again. Heck if you're agent says they've  passed on your project unless your agent details why and forwards you a rejection letter don't take their no for an answer without them slamming the door in your face! Agents are middlemen and middlewomen they're unlikely to be as invested in your project. If you do find an agent that really is invested in you appreciate the heck out of them. Just know that if you can't see the work they're doing what proof do have that they're working at all? Always be polite but remember these platforms need what you have to offer or they'll go bankrupt. Don't let them get all Hollywood or big time on you. You're providing a product that they need and it's their job to develop content for their audiences. 

Ok so now there you have it a breakdown of a two-sheet. Next post I'll give some visuals examples of our two-sheet from our show along with expounding on developing a pitch. The important thing to remember is that a great idea is well thought out. Before I go remember there's quite of ingredients that go into a production, especially in animation. Creating fun one off animations are exciting but in the end animation is about storytelling, world building and originality. Next part of this series will be much longer hopefully. 


talk to you soon and thanks for following along. 




p.s. From time to time I'll try and share some random resources if I can. The following is a link to a current channel to pitch directly to Comedy Central (maybe tell them I referred you haha).