MR. BRAY LABS — PRESS KIT
Draft v1 — October 21, 2026 — for review by Jesse Bray before publication

PRESS CONTACT
Jesse Bray, Founder & CEO, Mr. Bray Labs Corp.
Email: jesse@mrbray.com
Web: https://mrbray.com/press
X/Twitter: @madjessebray  |  Instagram: @mrbray

================ SHORT BOILERPLATE (about 50 words) ================
Mr. Bray Labs is an animation, apps, and learning-worlds studio in Pace,
Florida, founded by Jesse Bray. The Lab builds library-first learning
products — Inklings Book Club, GifBook Studio, and Ellie the Elephant —
and has created work for Apple, Mars, Virgin Media, Universal Music
Group, and Intel. Stories are food.

================ LONG BOILERPLATE (about 150 words) ================
Mr. Bray Labs is a learning-engineering and media-psychology studio
founded by Jesse Bray, an AI product architect and learning engineer
who grew up homeless and dyslexic — a small library outside Sanford,
Maine was his sanctuary, and that library-first mission runs through
everything the Lab builds.

Jesse was Supervising Producer and Technical Director on Apple TV+'s
Yo Gabba GabbaLand! (seasons 1–2), built Treat Town with Mars in 2020
so kids could trick-or-treat when COVID cancelled Halloween, and was
hired by Virgin Media, Universal Music Group, Canada Media Fund, and
Chief Nation off a single viral LinkedIn post.

The Lab's products have reached 150K+ users and 60K+ learners, helped
secure $750K+ in grant funding, and influenced $3.5M in sales. Its
flagship, Inklings Book Club, is a free-for-kids-and-libraries reading
app distributed through public libraries — 100 books, six reading
levels, login by library card, and 15 founding library partners.

================ FACT SHEET ================
Legal name: Mr. Bray Labs Corp.
Founded: 2011
Headquarters: Pace, Florida
Founder: Jesse Bray, Founder & CEO
Tagline: "Stories are food."
Focus: Animation, apps & learning worlds — AI product architecture,
       learning engineering, media psychology, learning science
Numbers (source: Jesse Bray CV, October 2026):
  - 150K+ users reached
  - 60K+ learners taught
  - 100K+ subscribers
  - $3.5M in sales influenced
  - $750K+ in grant funding helped secure
  - 7 LMS platforms built
Selected clients: Apple, Mars, Virgin Media, Universal Music Group,
  Intel, Tito's, Twilio Segment, WildBrain, Canada Media Fund,
  Chief Nation
Education (word exactly this way):
  - Ed.D. — ABD (not completed)
  - M.S. Psychology — in progress
  - M.Ed.
  - B.F.A. Media Arts & Animation
Note: St. Edward's University has offered Jesse a professorship
pending completion of his doctorate (ABD wrap-up).

================ PRODUCTS — ONE LINE EACH ================
Inklings Book Club — Library-first reading app: 100 public-domain
  books, excerpts and quizzes at 6 reading levels, login by library
  card. Free forever for kids and libraries. iOS approved Oct 15, 2026.
  https://www.mrbray.com/inklings-book-club
GifBook Studio — $4.99 iOS app that turns a GIF into a printable,
  bound flipbook you can hold. https://gifbook.mrbray.com
Ellie the Elephant — A deaf baby elephant teaching kids the ABCs of
  ASL. Deaf-first design, zero audio dependency.
  https://ellie.mrbray.com
AfterStorm — Hurricane-recovery help for Santa Rosa County, Florida.
  Web app live. https://afterstorm.mrbray.com
City of Children — An original game world from the Lab.
Killer Krakens — Arcade game, live on the App Store.
A Novel Appetite — An original world, launched October 14, 2026.
Tennessee Tim / Night Tracks — Jesse's YouTube character; host of
  Night Tracks, an animated late-night talk show.

================ RECOGNITION (as previously published) ================
- Inklings won a National University Pitch contest
- Dig South — Wild Pitch invite
- Kidscreen interview (art-therapy app)
- YouTube Silver Play Button (100K+ subscribers)

================ USAGE RULES — PLEASE READ ================
- Use the logos and product art in this kit as supplied. Do not
  recolor, crop character art, or substitute older logo versions.
- The Inklings logo in this kit is the canonical wordmark.
- Do NOT use the Red Bull logo or branding anywhere — ever.
- Yo Gabba GabbaLand! key art in this kit is for editorial coverage
  of Jesse Bray's credited work (Supervising Producer & Technical
  Director, seasons 1–2) only.
- Credit line: "Courtesy Mr. Bray Labs — mrbray.com"

WHAT'S NOT IN THIS KIT (on purpose)
- Investor terms (SAFE / cap / financials) — that's the separate,
  unlisted data room, on request via the /invest page.
- A press headshot — pending Jesse's approval of a final photo.
