Everything a reporter needs. One page, no digging.

Latest release — October 30, 2026

One Brick at a Time: Jesse Bray Launches “A Perfect Hat for Poe” Atop a 5,000-Library Literacy Movement — featuring Francis Santora. Read the full release →

Coverage — November 1–6, 2026

OLA Hotline. The Oregon Library Association’s official newsletter ran the Poe launch release in full in its current issue — “Homeless and Dyslexic, He Built a Reading App for 5,000 Libraries. This Week, He Launched a Stink Bug.” — putting A Perfect Hat for Poe and Inklings Book Club in front of librarians across Oregon. Read it at olahotline.wordpress.com.

LINK nky. Northern Kentucky’s news site ran the Poe launch release in full in its Press Releases section on November 2 — “Homeless and Dyslexic, He Built a Reading App for 5,000 Libraries. This Week, He Launched a Stink Bug.” — headline, Francis Santora’s quote, and all. Read it at linknky.com.

Zaiear. The news-wire service carried the Poe launch story in its digest — a “What we know” summary of the release: Poe the stink bug, the Kickstarter-funded storybook narrated by Bill Dillmeier, and Inklings Book Club’s founding library partners. Read it at zaiear.com.

Product Hunt. A Perfect Hat for Poe launched on Product Hunt on November 6, 2026, with Jesse's maker's comment and shares to X and LinkedIn. Read it at producthunt.com.

Dear Founders. David Yi’s weekly letter to 50,000+ founders led its November 1 issue with Inklings Book Club — “How Do You Get a Kid to Fall in Love With Reading?” — under the letter’s sponsor banner, with a button to the Inklings page. The placement was David’s gift to the Lab; it wasn’t bought, and no money changed hands. Read the letter at davidyi.org.

Boilerplate — copy & paste

Short (about 50 words). Mr. Bray Labs is an animation, apps, and learning-worlds studio in Pace, Florida, founded by Jesse Bray. The Lab builds library-first learning products — Inklings Book Club, GifBook Studio, and Ellie the Elephant — and has created work for Apple, Mars, Virgin Media, Universal Music Group, and Intel. Stories are food.

Long. Mr. Bray Labs is a learning-engineering and media-psychology studio founded by Jesse Bray, an AI product architect and learning engineer who grew up homeless and dyslexic — a small library outside Sanford, Maine was his sanctuary, and that library-first mission runs through everything the Lab builds. Jesse was Supervising Producer and Technical Director on Apple TV+'s Yo Gabba GabbaLand! (seasons 1–2), built Treat Town with Mars in 2020 so kids could trick-or-treat when COVID cancelled Halloween, and was hired by Virgin Media, Universal Music Group, Canada Media Fund, and Chief Nation off a single viral LinkedIn post. The Lab's products have reached 150K+ users and 60K+ learners, helped secure $750K+ in grant funding, and influenced $3.5M in sales. Its flagship, Inklings Book Club, is a free-for-kids-and-libraries reading app distributed through public libraries — 100 books, six reading levels, login by library card, and 17 founding library partners.

The products — one line each

Each links to its live home. Product art for all of these is in the kit.

Recognition

• Inklings won a National University Pitch contest
• Dig South — Wild Pitch invite
• Kidscreen interview (art-therapy app)
• YouTube Silver Play Button — 100K+ subscribers
• Launch week, October 16–23, 2026: seven products shipped in eight days on Product Hunt

Downloadable assets