Press Kit

Everything a reporter needs. One page, no digging.

Mr. Bray Labs is Jesse Bray's animation, apps & learning-worlds studio — the lab behind Inklings Book Club, GifBook Studio, and Ellie the Elephant, with credited work for Apple, Mars, Virgin Media, Universal Music Group, and Intel.

⬇ Download the full press kit (.zip) Email Jesse directly

Boilerplate — copy & paste

Short (about 50 words). Mr. Bray Labs is an animation, apps, and learning-worlds studio in Pace, Florida, founded by Jesse Bray. The Lab builds library-first learning products — Inklings Book Club, GifBook Studio, and Ellie the Elephant — and has created work for Apple, Mars, Virgin Media, Universal Music Group, and Intel. Stories are food.

Long. Mr. Bray Labs is a learning-engineering and media-psychology studio founded by Jesse Bray, an AI product architect and learning engineer who grew up homeless and dyslexic — a small library outside Sanford, Maine was his sanctuary, and that library-first mission runs through everything the Lab builds. Jesse was Supervising Producer and Technical Director on Apple TV+'s Yo Gabba GabbaLand! (seasons 1–2), built Treat Town with Mars in 2020 so kids could trick-or-treat when COVID cancelled Halloween, and was hired by Virgin Media, Universal Music Group, Canada Media Fund, and Chief Nation off a single viral LinkedIn post. The Lab's products have reached 150K+ users and 60K+ learners, helped secure $750K+ in grant funding, and influenced $3.5M in sales. Its flagship, Inklings Book Club, is a free-for-kids-and-libraries reading app distributed through public libraries — 100 books, six reading levels, login by library card, and 15 founding library partners.

Fact sheet

Legal name: Mr. Bray Labs Corp.
Founded: 2011
Headquarters: Pace, Florida
Founder: Jesse Bray, Founder & CEO
Tagline: “Stories are food.”
Focus: Animation, apps & learning worlds — AI product architecture, learning engineering, media psychology
Education — word it exactly this way: Ed.D. — ABD (not completed) · M.S. Psychology, in progress · M.Ed. · B.F.A. Media Arts & Animation
Also of note: St. Edward's University has offered Jesse a professorship pending completion of his doctorate.
Social: X: @madjessebray · Instagram: @mrbray

Numbers are from Jesse Bray's CV (October 2026): 150K+ users, 60K+ learners, 100K+ subscribers, $3.5M in sales influenced, $750K+ in grant funding helped secure, 7 LMS platforms built.

The products — one line each

Each links to its live home. Product art for all of these is in the kit.

Inklings Book Club

Library-first reading app: 100 public-domain books, excerpts and quizzes at 6 reading levels, login by library card. Free forever for kids and libraries. iOS approved October 15, 2026. ibc.mrbray.com

GifBook Studio

A $4.99 iOS app that turns a GIF into a printable, bound flipbook you can hold. gifbook.mrbray.com

Ellie the Elephant

A deaf baby elephant teaching kids the ABCs of ASL. Deaf-first design, zero audio dependency. ellie.mrbray.com

AfterStorm

Hurricane-recovery help for Santa Rosa County, Florida. Web app live. afterstorm.mrbray.com

City of Children

An original game world from the Lab — built to be lived in, not just played.

Killer Krakens

The Lab's arcade game, live on the App Store. arcade.mrbray.com

Recognition

Inklings won a National University Pitch contest
Dig South — Wild Pitch invite
Kidscreen interview (art-therapy app)
YouTube Silver Play Button — 100K+ subscribers
Launch week, October 16–23, 2026: seven products shipped in eight days on Product Hunt

Full press kit (.zip)

Logos, product art, Inklings one-pager, Jesse's CV, and this boilerplate / fact sheet as plain text.

Download the kit

Logos

Mr. Bray Labs logo and the canonical Inklings wordmark, as supplied — please don't recolor or substitute older versions.

In the kit

One-pager & CV

The Inklings one-pager (PDF) and Jesse Bray's CV (PDF) — the source of truth for every number on this page.